40% less fat than regular potato chips (Total fat content of regular potato chips is 10 g per 1 oz serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz serving). Crafted with Care: Fresh taste of Lay's Signature potatoes. Guaranteed fresh until printed date. Questions or comments? 1-800-352-4477/email or chat at fritolay.com. Guaranteed fresh until printed date or this snack's on us. Weekdays 9:00am to 4:30pm Central Time. Partially produced with genetic engineering. Facebook: Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen. www.lays.com. Visit our website at fritolay.com. Take a moment to relax and unwind with Lay's Kettle Cooked chips. Our chips are kettle cooked in small batches, so you get the perfect crunch in every bite. Enjoy the decadent combination of smooth cream cheese and chives with 40% less fat than regular potato chips.