Basic cleaning & conditioning. Water-based clean conditioning. We make this Pert Plus with water-based clean conditioning so it will give you a gentle but thorough cleaning and the right level of conditioning for your hair every time you use it. You'll get clean, manageable hair (without build-up). Fortunately, Pert Plus is pH balanced so it can be used every day, even on permed or color-treated hair. Ideal for normal hair.